How to Sell a Home in Moncton
Step-by-Step (2026 Guide)

The first step in any Moncton home sale is understanding what your home is actually worth — not what your neighbour thinks it’s worth, not what Zillow says, and not what your property assessment notice shows. A proper Comparative Market Analysis (CMA) from a local REALTOR® who has access to actual MLS sold data is the only reliable starting point.

Richard’s CMA analyzes recent sales of comparable homes in your neighbourhood, adjusts for differences in size, condition, and features, and accounts for current market momentum. You’ll receive a realistic price range — not a single inflated number designed to win your listing — along with a frank discussion of what strategy will achieve the best result for your specific situation.

Pricing is the single most important decision in a home sale. In Greater Moncton’s market, buyers and their agents track new listings daily. A home that launches at the right price generates immediate interest and showings. A home that launches too high gets ignored — and a listing that sits starts to feel stale, even if the price is eventually reduced to fair market value.

The data is clear: homes that reduce their price after a period on the market sell for less than homes that were priced correctly from the start. Buyers assume there’s something wrong with a price-reduced listing, even when there isn’t.

Richard’s approach is to price your home within 2–3% of its likely sale price from day one — generating strong early interest, multiple showings, and in many cases, competing offers that push the final sale price above asking.

First impressions are formed online — before a buyer ever steps through your door. The photos that appear on MLS determine whether buyers add your home to their viewing list or scroll past it. Presentation matters enormously, and the good news is that many of the most impactful improvements are low-cost.

What’s Worth Doing Before You List

Always worth doing: Deep clean, declutter, and depersonalize. Fresh neutral paint in high-traffic areas. Repairs to anything obviously broken (dripping taps, sticking doors, cracked tiles). Professional photography. Staging consultation with Richard.

Usually worth doing: Updating light fixtures, hardware, and switchplates. Landscaping cleanup and fresh mulch. Carpet cleaning or replacement if noticeably worn. Power washing the driveway and exterior.

Rarely worth doing before selling: Full kitchen renovations, bathroom additions, or major structural work. Large-scale renovations almost never recoup their full cost at resale. Richard will give you an honest assessment of what to tackle and what to leave.

Over 90% of buyers begin their search online. The quality of your listing photos directly determines how many showings you get. Richard arranges professional photography for every listing — not smartphone photos, not wide-angle lens distortion shots designed to make rooms look twice their size. Clean, accurate, well-lit photography that makes your home look its best.

What Richard’s Marketing Covers

MLS listing and syndication: Your home appears on Realtor.ca and syndicates across all major real estate portals within hours of going live.

Social media marketing: Targeted campaigns on Facebook and Instagram reaching active buyers in Greater Moncton and interprovincial buyers searching Atlantic Canada properties.

For Sale sign and lockbox: Physical presence in your neighbourhood drives local interest and word-of-mouth.

Agent network: Richard notifies buyer agents actively working with qualified buyers in your price range and neighbourhood.

Once your listing goes live, Richard coordinates all showing requests on your schedule. For most sellers, the goal is to make showings as convenient as possible for buyers — more showings means more competition, which means a better result for you.

Richard recommends sellers not be present during showings. Buyers feel more comfortable exploring and discussing the home honestly when the owner isn’t in the room — and honest reactions lead to stronger offers.

After each showing, Richard follows up with the buyer’s agent for feedback. This real-time intelligence tells you how buyers are responding to the price, condition, and presentation — and allows you to adjust quickly if something isn’t working.

Open houses are scheduled strategically — typically in the first 1–2 weekends after listing, when interest is highest. Richard manages all open house logistics including signage, buyer registration, and follow-up.

When offers arrive, Richard presents each one in detail — explaining the price, conditions, deposit amount, closing date, inclusions, and any special terms. The highest offer is not always the best offer. An offer with fewer conditions and a closing date that suits your plans may be worth more to you than a nominally higher offer with a long list of conditions.

Key Offer Components to Evaluate

Purchase price: The obvious number — but not the only number.

Conditions: Common conditions include financing (the buyer’s mortgage is approved), home inspection (buyer’s right to inspect and potentially renegotiate), and sale of buyer’s existing property. Fewer conditions generally means a cleaner, more certain transaction.

Deposit: A larger deposit signals a more committed buyer. In Greater Moncton, deposits typically range from $5,000 to $20,000.

Closing date: Does it work with your plans? A closing date that forces you into temporary accommodation costs money.

Inclusions and exclusions: What stays with the house? Appliances, light fixtures, window coverings — these should be clearly defined.

Once an offer is accepted, the buyer typically has a set period (usually 5–10 business days) to fulfill their conditions — most commonly a home inspection and mortgage approval. During this time, the sale is conditional and not yet firm.

The Home Inspection

The buyer will arrange a professional home inspection during this period. The inspector will assess the property’s condition and produce a written report. In most cases, the inspection passes without major issues. Occasionally, the buyer will use inspection findings to request repairs or a price reduction.

Richard advises sellers on how to respond to inspection requests — what’s reasonable to fix, what to offer as a credit, and when to hold firm. His experience across 200+ transactions means he’s seen almost every inspection scenario and knows how to navigate them without losing the deal unnecessarily.

Financing Condition

If the buyer has a financing condition, their lender will appraise the property and confirm the mortgage during this period. In most cases this is straightforward. If the appraisal comes in below the purchase price, Richard will advise you on your options.

When all conditions are satisfied and waived in writing, you have a firm sale. At this point both parties are legally committed to the transaction. Richard will confirm the firm sale in writing and you can begin planning your move with confidence.

Your lawyer will handle the legal side of closing — preparing the deed, confirming the title search, coordinating the mortgage discharge if applicable, and registering the transfer with Service New Brunswick. Richard will provide your lawyer with all necessary transaction documents.

You’ll need to arrange a final walkthrough with the buyer (typically the day before or day of closing) to confirm the property is in the same condition as when the offer was made and that all agreed-upon inclusions are in place.

On closing day, your lawyer receives the purchase funds from the buyer’s lawyer, discharges your mortgage (if applicable), deducts legal fees and commission, and transfers the net proceeds to you. You hand over the keys. The sale is complete.

Most Moncton closings are straightforward. Richard is available on closing day to answer any last-minute questions and coordinate with all parties to ensure things go smoothly.

What Your Net Proceeds Look Like

Here’s a real-number example for a $400,000 Moncton home sale using Richard’s 3% model vs. a traditional 5% agent: